Search Engine Optimization (SEO)
Your customers are no longer turning to the yellow pages for answers, but are instead getting on their smartphones and searching for services and products. Is your business the business that shows up in the search results? If not, guess who is – Your COMPETITION.
What is SEO?
SEO is a digital marketing strategy that focuses on optimizing a website’s characteristics in order for it to show up high in the search engine results of search engines like Google. Search engine optimization is a task that requires continual optimization to your website and your online presence. Like any other type of marketing, the ultimate goal of SEO is increased leads and sales.
Why Your Business Needs SEO
In today’s world, no longer are people looking for local businesses in the yellow book, but instead, are going to search engines, like Google, for answers. Think about it. When was the last time you put in the effort to look for a dusty yellow book, flip through the pages, and find a local business to do business with? The answer is basically “NEVER”
For this reason alone, your business should be looking at where your customers are, which is not the yellow books.
In a study done by Status Labs, 90% of searchers haven’t made their mind up about a brand before starting their search. What does this mean? Well, this is a massive opportunity for your business to be the first result searchers see. This is even a more massive opportunity for local businesses.
Getting on the first page of Google can be difficult and time-consuming but it’s well worth it. Customers will be able to see your business first instead of your competitors as the first result gets around 34% of the clicks on a desktop and 35% of the clicks on mobile!
Not only do first results get most of the traffic, but the organic search visitors are also miles more qualified than advertising. Using search engines for marketing is known as “inbound marketing“. Inbound marketing’s foundation is trust, credibility, and authority. All of these important things can be achieved through SEO.
Although search engines are constantly updating their algorithms about 400 – 500 times a year, the High Caliber Team is on top of things. Are you ready to increase your traffic? Contact us today and let us take your business to the next level.
Our SEO Process
Setting the Foundation
Before taking action on our proven process, we like to set up your business up for success from the get-go. High Caliber Group firmly believes in having a strong foundation for any search engine optimization campaign. It doesn’t matter how much traffic your website gets, if none of that traffic converts, it’s a total waste of time and effort. At High Caliber Group, not only do we offer custom websites for our clients, but we set up your website in a way that is going to convert visitors at a high percent. Some other foundational steps we take care of are:
- Website Speed
- Attractive Web Design
- Secure Website Connection(SSL)
- Broken Link Check
- Submit Sitemap
- Mobile Friendly Design
- Integrate Google Search Console & Analytics
- Robots.txt Setup & Optimization
Competitor Analysis + Keyword Research
To get a better understanding of how competitive your market is in the digital landscape, the team here at High Caliber will analyze your top competitors to see what they are doing right and wrong. This information will be used to form an effective strategy that will crush your competition. Keyword research is also something that we research on your competitors. Your competitors are most likely trying to obtain the same customers as your business is, meaning, by analyzing their keywords, we will be able to get a pretty good idea of what will bring the most ROI. Some of the things we do are:
- Link Research
- Keyword Research
- Content Research
If your business is local, implementing the local aspects of SEO is a must. Many things affect a Local SEO campaign such as NAP consistency, relevant links, and On-page SEO. Having a strong local SEO strategy is essential for our Arkansas SEO campaigns. Some of the local ranking factors are:
- Consistent Citations
- Local Link Building
- Google My Business Optimization
On-Page search engine optimization is one of the core components of any successful SEO campaign. At High Caliber, our experts focus on optimizing your web pages in order for search engines like Google to easily identify what your webpage is about. Google loves when web pages are structured in a way that makes it easy to read and is full of useful information. Some of the key on-page SEO elements are:
- Keyword Density
- Utilizing H1 and H2’s properly
- Image Alt Text
- Optimized Title Tags
- Inbound Links & Outbound Links
- URL Structure
Creating content is also one of the best strategies we focus on. Creating content allows your business to establish itself as an authority. Our experts will create and post blog posts that target keywords that your customers are searching for. This could be frequently asked questions or “how to” guides. Another benefit your website will get by creating content is topical relevancy. Google will start to see your website as a plumber website or dentist website depending on your niche. Increasing your topical relevancy within your website is a powerful strategy that our team implements for you.
- Create and post blog articles
- Write effective SEO optimized content
- Content Strategy
- Update blog on a consistent basis
Off-Page SEO is one of the most important steps in our SEO campaigns. Off-page SEO basically refers to the things that are not directly on your website. Some of these off-page aspects include directories and backlinks. The team here at High Caliber Group optimizes your website for off-site ranking factors involves improving search engine and user perception of your site’s popularity, relevance, trustworthiness, and authority.
- High Impact Links
- Press Releases
- Social Media Accounts
Ready to get started?
Are you ready to take your business to the next level? Start by contacting High Caliber Group today and ask about our prices. We look forward to talking to you soon.